Use technology as your friend during these times of high fuel prices. 

Few petroleum marketers are capitalizing on technology during this trend of high fuel prices, continuing to run their business from ‘reaction mode’.

For instance, in a climate of high fuel prices, petroleum marketers’ customers often don’t want to pay for big expensive deliveries so they order smaller deliveries. However, these smaller deliveries have the effect of destroying efficiencies.

The solution that I advise my customers using Datanova’s software?

Use the appropriate reports in Datanova and readjust your pricing decisions. The system gives you the power to be proactive in the face of price spikes. Stop being reactive, and use the power of the system to become proactive.

Message me if you want to know how you can use Datanova software to optimize your petroleum marketer business in a climate of high fuel prices.