What fuels me is getting a customer to be different from their peers.

A customer becomes different in the petroleum marketer industry by making the effort to be integrated in the business processes of their customer.

I’ll know by the questions customers ask whether they are going down the right track. When they go down the track of integration, they become intouchable in their market segment.

Why? Because once you integrate into your customers’ processes, you now have that data at your disposal to make better business decisions.

YOUR CUSTOMERS DO WITH THE FUEL? More than just Burn-it, you need to think of the other aspects your customers use…

For instance, you can ask Datanova to show you a list of all the customers that plow through 50,000 liters of diesel that don't buy lubricants from you and you’ll clearly see that 95% of your customers don’t buy lubricants from you. 

You can quickly and easily see how you are leaving money on the table and how you can make changes to correct this.